vote for it – kids sock packaging

09 Aug
August 9, 2014

packaging!! exciting! i defer to experts on things like graphic design, and josh is amazing. he did our Small Socks logo, and i love how playful it is. but now on to harder things… packaging decisions.

trying to put into words what you want in a package is challenging. i wanted it to be simple, quirky, retro and also have an element of texture. for each of these versions, there’s something i love… A- so clean. B- bigger shapes and that pattern along what will be the sides of the band, and C- i love so many things about C- the offset, those retro colors working together…

BUT! i’d love to hear what you think! vote in the poll below, and let’s get the band around our socks decided!


online poll by Opinion Stage

do it – crowd funding

08 Aug
August 8, 2014

when i was trying to explain to my mom what crowd funding was… i was trying to really put into perspective what i was going to ask for. the simplest explanation i could give was, if i asked every person i know for $10, and i know 100 people, i’d have $1000. but i’m starting to realize i left out a significant detail to that idea. i’m not asking anyone to give me money. i’m saying i need help funding production of a product, and if they give me the money now, i’ll give them the product in a couple months. so i decided to write out some basics to crowd funding as an explanation to friends and family who haven’t heard of it.

  • kickstarter and indiegogo are crowd funding sites. people use these webistes to help fund ideas they have.
  • if you have an idea, and you think it would appeal to other people, and you need money, you make a project, and ask people to help you fund it.
  • when they pledge money to you, you have to give them something in return- i’m asking for help to pay my factory. when the socks are produced, i will send them to all the people who pledged money.
  • kickstarter is an all or nothing funding model. you set a goal, and if you don’t reach that goal, you don’t get any of the money. indiegogo you can set a goal, and even if you don’t reach it, you get whatever you were able to raise.
  • if your project is successful, you have to supply all the backers with whatever you promised. in my case, i’m promising socks. after the project funds (fingers crossed) i’ll have a bunch of people who want socks, and money to buy the socks to send them.
  • i didn’t just come up with this idea, and put up a video. i’ve been working on starting a sock line for over 6 months. it involved logo and identity, setting up all the paperwork with state and federal, finding someone to film a video, writing a script, applying to a bank for a line of credit (the factory won’t start without it), figuring out packaging for 3 pair packs and 6 pair packs (different packaging), researching all the different types of shipping methods, building an online shopping website, building a media kit to send to media outlets to get the word out, and the easiest part for me- designing the socks. which in itself involved researching trends, deciding a color palette, doing the initial designs, and then going through revisions. the designs that you see on kickstarter were changed no fewer than 5 times. some of the changes were to the artwork, some were changes in color.

i don’t undertake the prospect of asking people to buy socks before they exist lightly. i don’t think i’d ever ask anyone to give me 40k with just an idea in my head.  samples are being made for these socks as i write this. i just had a call with my factory this morning about packaging.

so after reading a little bit more about what i’m doing, i hope you’ll consider buying some of my socks. i’m really asking everyone i know for $20. when you send me $20, i’m going to send you some socks (and stickers!). some really cute socks i dumped my whole heart into. you’re getting a bargain.  ;)

i hope you’ll consider give TODAY!  here’s the kickstarter.  xoxo- k.

do it – help fund a dream

06 Aug
August 6, 2014

so… i mentioned in the previous post that i was going live this week with the kickstarter.  CRAZY. ness. it’s up right here! it feels almost unreal. like this portion of it has come so far along in the process, that i feel like it’s already been going, and now everyone else gets to participate. like family and friends who haven’t heard from me in forever, because every spare minute not dealing with 2 kids (and a house, and a husband, and LIFE) is spent dealing with- paperwork, loan apps, packaging configuration and choices, changing my mind on colors 203 times, and emails, oh god the emails. (and i mentioned the basement remodel going on, right? sweet.)

it’s definitely been fun. you know what’s going to be more fun? sending people those socks, and seeing kids wear them! i can’t even wait to put them on my own kids. december feels like a long ways off, but as with most time passing lately, i bet it’s here before we know it.

i hope you like the socks and want to put some on your kids. on any kids. buy them, and put them on your dog. i’d love feedback about what you think, suggestions and honestly, any little bit of encouragement you can offer. this whole process has been completely different than i thought it’d be. i’ve taken it one step at a time, and it’s strange the things i’ve gotten in return, and what the take away is. first, it’s easier to start a business than my worst imaginings. there’s checklists, and how to’s on the web. i was a dumb-dumb for not doing it sooner. second- the hard parts haven’t been paperwork, or checklists or frankly, even money. it’ll all get figured out. the hardest part has been trusting that other people are going to want what i make. but i must be following the right path, because the idea of cute socks, on cute feet has kept me going.  kept me pushing. i keep saying, there must be 4000 (my order size) moms out there who want non pink socks.

let’s hope i find them.  ;)

do it – inspiration for the week

04 Aug
August 4, 2014

i went back to school a little later in life.  i’d had a really successful career in middle retail management, that shockingly enough, made me come home and cry and drink every night.  oddly, i wanted something more.

when i told my family i was going back to school for clothing design, they were  Read more →

buy it – shoes – toddler edition

30 Jul
July 30, 2014

seriously.  ser. i. ous. ly.  i’ve been to nordstrom 3 times.  my kid has been wearing jelly sandals that i bought on a whim, because… hello, she needed something to go on her feet, and they fit, and they were inexpensive, and i couldn’t FIND ANYTHING.  they’re even all the things that i didn’t want (pink, glitter, useless) AND they smell like strawberries.  i’m not even kidding.

so after the THIRD trip to nordstrom, thinking there would be something on anniversary sale… i got her feet measured and came home.  and now, i’ve done 42 searches, and i still hate everything.  i’m blaming being a designer, but… let’s get real.  when every store sells the same thing, it’s because they think it’s what people want, because it has a history of selling.  but WHY.  WHY.  WHY do i have to buy my 1 year old daughter a pair of shoes that has SEQUINS on them.  SEQUINS.  they’re navy.  but they’re also purple (of course, the world HAS to know she’s a girl, based on her footwear) and there are sequins.  that i missed in the online photo.  and also, because it would never cross my mind that there would be sequins on them.

i’ve put this collage together, but… it’s made me a little… irritated?  some of the brands i loved for my son, especially tsukihoshi, their girl shoes SUCKED.  every single one was pink, or purple or silver.  i could easily buy the boy ones, it just seems strange that all the girl options, and there were…37.  dude.  37.  two are blue, and they still have pink or purple on them.  i bought my son the same shoe 3 times, because it was so easy to get on, it washed amazing, and they never wore out, and he wore them every day.  i’m not buying the same version of that shoe in pink.

anyway, enough of my rant.  i’ll continue the search.  she’s got her navy/sequin shoes, so i bought us some time.  and reinforced to retailers that i’m willing to let my daughter look like a disco ball, yet again.

maryjanes – 1- see kai run 2- keds 3-cienta 4- see kai run 5- cienta walkers - 6- see kai run 7- see kai run 8- puma 9- tsukihoshi 10- stride rite (the sequin offender) 11- adidas 12- adidas

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